// Services Offered

What We Do

Thirteen things we do, each with a number behind it. Open the fold under any card to see where the number comes from, or read every number with its source on one page.

01

Website audit

A free check-up of the site you already have, in plain words: what's slow, what's broken, what it's costing you. A paid deep read goes page by page.

Google says Core Web Vitals feed into its ranking systems and recommends passing them.

Almost every website home page fails basic accessibility checks, averaging dozens of errors each.

Where this number comes from

“Core Web Vitals are used by our ranking systems. … We highly recommend site owners achieve good Core Web Vitals for success with Search.”

Google Search Central, Understanding Google Page Experience; Understanding Core Web Vitals and Google search results (2025) · developers.google.com ↗

Verified verbatim

“95.9% of home pages had detected WCAG 2 failures ... 56.1 per page (56,114,377 total), up 10.1% from 51 per page in 2025”

Verified verbatim

What's included

You get The free check-up: speed, security headers and accessibility measured on your own site, with the fixes ranked. The deep read: every page and every link, and a written report you keep.

We need from you Your web address, and ten minutes on a call or by email.

Roughly how long The check-up runs in minutes. The deep read is about a week.

02

A single clean page

One page that says what you do, where you are and how to reach you, and loads fast on a phone. For a business that needs to be found, not browsed.

The median web page weighs about 2.3 MB on a phone; a lean page built by hand can be a fraction of that, and that is a measurement to make, not a claim to take.

More than half of mobile visitors give up on a page that takes over three seconds to load.

Where this number comes from

“the median page weight for a desktop page was 2,652 KB … the median page weight for a mobile page was 2,311 KB”

Verified verbatim

“Yet 53% of mobile site visitors leave a page that takes longer than three seconds to load.”

Google, Think with Google, New Industry Benchmarks for Mobile Page Speed (published 2017 · data 2016) · the vendor’s own data · thinkwithgoogle.com ↗

Verified verbatim; Google's own data, 2016

What's included

You get One page, coded by hand, on your own domain, your photos, a form or a call button, and the files and the code yours outright.

We need from you What you do in your words, your hours and address, a few photos, and the name you want on the door.

Roughly how long About a week, often less.

03

A full rebuild

Your whole site rebuilt by hand: fast pages, clean code you own, and every page measured against Google's bar before it goes live.

On mobile in 2024, only 40% of WordPress sites passed Google's Core Web Vitals, up from 28% the year before.

A typical Squarespace page is the heaviest of the big platforms, about 3 MB on mobile; a typical WordPress page is about 2 MB.

Where this number comes from

“WordPress had a 28% pass rate in 2023 and 40% in 2024”

The sheet marks this row partial: the WordPress figure is verified verbatim from the caption; the other builders' pass rates were read from a figure description, not prose, and are left out of this record

“WordPress has a median of 2,252 KB on desktop and 2,047 KB on mobile; Squarespace continues to deliver the heaviest median page weight of ~3 MB compared to ~3.5MB in 2022.”

WordPress and Squarespace quotes verbatim; the sheet's Wix, Joomla and Drupal figures (from a caption) are left out of this record

What's included

You get Every page rebuilt, the old addresses redirected, Core Web Vitals and accessibility measured on a phone before launch, and the code and the files yours outright.

We need from you Your current site, what's missing from it, your photos and words, and an hour to walk through it together.

Roughly how long Three to six weeks, depending on how many pages.

04

Copy in your own words

Your pages rewritten the way you'd explain the business across a counter: short, plain, no hype. The words people actually read.

On product pages, people spend most of their time reading the words, not the pictures, so the copy still has to carry the load.

When people judged whether a website was trustworthy, nearly half of their comments were about how it looked.

Where this number comes from

“photos received 18% of viewing time and text received 82%”

Jakob Nielsen, Nielsen Norman Group, Photos as Web Content (published 2010 · data 2006–2010) · nngroup.com ↗

Minor paraphrase (numbers confirmed)

“…2,684 people evaluated the credibility of two live Web sites… … design look … present in 46.1 percent of the comments.”

Fogg et al., Stanford Persuasive Technology Lab with Consumer WebWatch, How Do People Evaluate a Web Site's Credibility? (2002) · advocacy.consumerreports.org ↗

Verified verbatim; data 2002, a landmark study; it is about design quality in general, not templates

What's included

You get Every page's text rewritten and read back to you, headings that say the thing, no jargon, and the old copy kept for comparison.

We need from you A conversation about what you do and who you do it for, and your corrections.

Roughly how long A week for a small site.

05

Bios and photos in one visit

We come to you: real photos of your people, your place and your work, and a short bio for each person, done in one visit.

Visitors look hard at photos of your real people and real products, and skip generic stock imagery.

Staff headshots on a team page pulled more eyeball time than the bios next to them, even though the bios were far larger.

Where this number comes from

“Photos of products and real people (as opposed to stock photos of models) … big feel-good images that are purely decorative … jazzed-up = ignored”

Jakob Nielsen, Nielsen Norman Group, Photos as Web Content (published 2010 · data 2006–2010) · nngroup.com ↗

Verified verbatim for the quoted phrases; the popular "big fluffy filler" wording does not appear on the page

“Portrait photos of FreshBooks staff drew 10% more viewing time than the bios, even though the bios took up 316% more space”

Jakob Nielsen, Nielsen Norman Group, Photos as Web Content (published 2010 · data 2006–2010) · nngroup.com ↗

Minor paraphrase (the fetch restated the numbers; 10% and 316% confirmed on the page)

What's included

You get A set of edited photos of your team, your space and your work, a bio for each person in their own words, and all of it placed on the site.

We need from you An hour or two on site with the people there and the lights on.

Roughly how long One visit; the pages are updated within the week.

06

Your domain, DNS and email

Your own domain, pointed where it should go, with email at your business name instead of a free address. Owned by you, not by whoever set it up.

Roughly 7 out of 10 fake-boss and fake-vendor scam emails are sent from free webmail accounts like Gmail, so a business that itself emails from Gmail looks exactly like the scammers do.

Americans reported over $3 billion in losses to fake business emails (business email compromise) to the FBI for 2025.

Where this number comes from

“Fortra observed that 69 percent of BEC attacks in Q4 2025 were launched using a free webmail domain … The remaining 31 percent of BEC attacks in Q4 2025 utilized nonwebmail domains.”

APWG (Anti-Phishing Working Group), Phishing Activity Trends Report, 4th Quarter 2025 (published 2026 · data 2025) · docs.apwg.org ↗

Verified verbatim; APWG is an industry association reporting its members' (Fortra's) observed attacks — not a vendor's own data about its product

“Business Email Compromise $3,046,598,558”

FBI Internet Crime Complaint Center (IC3), 2025 Internet Crime Report (published 2026 · data 2025) · ic3.gov ↗

Verified verbatim

What's included

You get The domain registered or moved into your name, DNS set up and written down, email at your own domain on every device, and the logins in your hands.

We need from you The current registrar login if there is one, and the devices you read mail on.

Roughly how long A day or two, plus the time a domain transfer takes.

07

Email that proves it's you

SPF, DKIM and DMARC: the three records that tell inboxes your mail is real and that nobody else can send as you. Set once, checked, and written down.

Only about 86% of the email Cloudflare processed passed DMARC checks and 4% outright failed, so a meaningful share of mail arriving in inboxes cannot be tied to the domain it claims to come from.

Gmail says it blocks nearly 15 billion unwanted emails a day and cut the unauthenticated mail reaching its users by 75% by requiring senders to authenticate.

Where this number comes from

“over 93% of messages passed SPF authentication, while just 2.7% failed. … An average of 88.5% of messages passed DKIM evaluation in February, while just 2.1% failed. … For DMARC, 86.5% of messages passed authentication, while 4.2% failed”

Cloudflare blog, Launching email security insights on Cloudflare Radar (2024) · the vendor’s own data · blog.cloudflare.com ↗

Verified verbatim; message-level, not domain-level, and 2024 data

“block nearly 15 billion unwanted emails … stop more than 99.9% of spam, phishing and malware … the number of unauthenticated messages Gmail users receive plummet by 75%”

Google, The Keyword blog, New Gmail protections for a safer, less spammy inbox (2023) · the vendor’s own data · blog.google ↗

Verified verbatim; older (2023)

What's included

You get The three records set and checked, a DMARC report address that gets read, and a plain write-up of what each record does.

We need from you Access to your DNS, and a list of every service that sends mail for you: invoicing, booking, newsletters.

Roughly how long A day to set up, then a few weeks of reports to tighten.

08

Listings that agree

Google Business Profile, Apple Business Connect, Bing Places and Yelp, set up and kept in agreement: same name, same hours, same phone, everywhere people look.

Six in ten people would avoid a business after finding wrong information about it online.

Google says customers are nearly 3 times more likely to see a business as reputable, 70% more likely to visit, and 50% more likely to consider buying when its Google Business Profile is complete.

Where this number comes from

“62% of consumers would avoid using a business if they found incorrect information online.”

BrightLocal, Local Business Discovery & Trust Report 2023 (2023) · the vendor’s own data · brightlocal.com ↗

Minor paraphrase; a vendor survey with its sample and method published

“Customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile… … 70% more likely to visit and 50% more likely to consider purchasing…”

Google Business Profile Help, Complete your Business Profile on Google (undated page, seen 2026) · the vendor’s own data · support.google.com ↗

Verbatim, but no study or date is given — Google's own statement

What's included

You get Each profile claimed or created, the hours, photos, categories and phone matching your site, and a short note on how to answer reviews.

We need from you The verification code when it arrives (postcard, phone or video), your hours and holiday hours, and a few photos.

Roughly how long A week, plus the wait for verification.

09

Booking

A booking page that takes appointments while you're working or asleep, on a phone, with reminders. On your site, under your name.

Square says nearly half of the appointments booked through its booking tool come in outside business hours, and most are made on a phone.

Nine in ten Americans carry a smartphone, and 16% rely on it as their only way online.

Where this number comes from

“Forty-eight per cent of appointments made through Square Appointments are booked during off hours … 78 percent of online bookings come through mobile devices”

Square, Here's How Customers Use Square Appointments (2026) · the vendor’s own data · squareup.com ↗

The sheet marks this row PARTIAL: the figures are verbatim, but the page states no methodology, time period or geography — in as Square's own statement, not as a study

“About nine-in-ten (91%) own a smartphone … 16% of U.S. adults are 'smartphone-only' internet users.”

Verified verbatim

What's included

You get A booking tool on your site with your services and hours in it, confirmations and reminders by text or email, and a calendar you can read from your phone.

We need from you Your services, how long each takes, your hours, and where the calendar lives today.

Roughly how long A week.

10

A form that texts you, a site chat

A contact form that reaches your phone the moment someone sends it, and a chat on the site that answers the questions you get asked all day.

If someone fills out your form, calling them back within 5 minutes instead of 30 makes you about 100 times more likely to reach them.

About half of American adults now use AI chatbots, and 42% use them to look up information, the same job a site chat does.

Where this number comes from

“The odds of contacting a lead if called in 5 minutes versus 30 minutes drop 100 times.”

InsideSales.com / MIT, Elkington and Oldroyd, Lead Response Management study (published 2007 · data 2004–2007) · mortech.com ↗

Verified in the original deck; hosted by a third party (Mortech), not insidesales.com; old, but the primary everyone quotes; an academic co-authored study over 6 client companies, not a vendor's own product data

“About half of U.S. adults now use AI chatbots, up from a third in 2024 … 42% of U.S. adults say they use chatbots 'To search for information' … We surveyed 5,119 U.S. adults from Feb. 17 to 23, 2026”

Verified verbatim; the 2024 base was only people who had heard of chatbots

What's included

You get A short form that texts and emails you, with spam filtered, a chat that answers from your own pages and hands off to you, and a log you can read.

We need from you The number to text, the questions you get asked most, and the answers you'd give.

Roughly how long A few days for the form; a week with the chat.

11

Custom tools

Estimators, price lists you edit from your phone, admin panels: small tools built for how your business actually runs, not a plugin that almost fits.

The average US checkout asks for about 23 fields where a good one needs 12 to 14, and fixing checkout design can lift conversions by about 35%.

Virtually every small business now runs on at least one tech platform, and most use four or more.

Where this number comes from

“the average US checkout flow contains 23.48 form elements displayed to users by default … as short as 12-14 form elements … the average large-sized ecommerce site can gain a 35.26% increase in conversion rate though better checkout design”

Baymard Institute, Cart Abandonment Rate Statistics (2026) · baymard.com ↗

Verified verbatim (the typo "though" is in the source)

“99% use at least one technology platform (up from 93% in 2022) … 58% use four or more platforms”

U.S. Chamber of Commerce (C_TEC) with Teneo Research, Empowering Small Business: The Impact of Technology on U.S. Small Business, 2025 (2025) · uschamber.com ↗

Verified (some wording lightly paraphrased by the fetch)

What's included

You get The tool, built and tested with your real numbers, an admin page for your own people, and the code yours.

We need from you How the job is priced or run today (a spreadsheet, a notepad, a conversation), and someone willing to try it.

Roughly how long Two to four weeks, depending on the tool.

12

Moving off a site builder

Off Wix, Squarespace or a GoDaddy builder and onto pages you own. Your words and images come with you, what the builder won't export is rebuilt, and the monthly bill and the lock-in stay behind.

You cannot take a Wix site anywhere else; it only runs on Wix's servers.

Squarespace will not export store pages, portfolios, headers and footers, video or audio, drafts, styling or custom CSS.

Where this number comes from

“In order for your site to work properly, it needs to be hosted and operated on Wix's servers. … The reason you can't use another host for your Wix site is that the SaaS architecture does not support external hosting. … Since Wix is a SaaS solution, your site must run on Wix's servers.”

Wix Help Center, Exporting or Embedding Your Wix Site Elsewhere (undated page, seen 2026) · the vendor’s own data · support.wix.com ↗

Verified verbatim

“Most other page types, including album, cover, index, info, calendar, portfolio, and store pages; Content in page-specific headers, footers, and sidebars; More than one blog page; Dropdowns; Audio, video, and product blocks; Drafts; Style settings; Custom CSS”

Verified verbatim

What's included

You get Every page and image moved, the old addresses redirected, your domain pointed at the new site, and the builder cancelled only once the new site is live.

We need from you Your builder login, your domain login, and a list of what must not change.

Roughly how long Two to four weeks.

13

A care plan

Monthly updates, backups, uptime watching and a one-page monthly report, so the site stays current and watched without you thinking about it.

Of the hacked websites Sucuri cleaned up in 2023, roughly four in ten were running out-of-date software when they got infected.

When a serious plugin hole is disclosed, attackers typically start using it within hours, not weeks.

Where this number comes from

“In 2023, 39.1% of all Content Management System (CMS) applications were outdated at the time of infection.”

Sucuri, 2023 Hacked Website & Malware Threat Report (published 2024 · data 2023) · the vendor’s own data · sucuri.net ↗

Verified verbatim; Sucuri's own cleanup data

“approximately half of high impact vulnerabilities get exploited within 24 hours … the weighted median time to first exploit is 5 hours.”

Patchstack, State of WordPress Security in 2026 (published 2026 · data 2025) · the vendor’s own data · patchstack.com ↗

Verified verbatim; Patchstack's own telemetry

What's included

You get Updates applied and checked each month, backups you can restore from, a watch on uptime and expiry dates, and a monthly report in plain words.

We need from you A way to reach you when something needs a decision.

Roughly how long Ongoing, month to month.

Not limited to the above

We investigate how problems relate to systems and real-world situations. If your problem doesn't fit a category above — that's exactly the kind of problem we're built for. Feel free to reach out with details and we'll see what we can do.

Contact us ↗

Relative Dynamics LLC · Newburgh, Indiana · jacob.white@relativedynamics.io

© 2026 Relative Dynamics LLC

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